Day One · Companion briefing

The EU AI Act,
for destination
leadership.

A public-facing companion to the leadership day. It carries the readiness assessment participants complete before they arrive, and frames the regulation in the terms that matter to a national tourism body.

Relates toDay One · Leadership programme
AudienceDMO leadership teams
Before the dayFifteen-question assessment
Why it matters

The Act is the first comprehensive AI law. For destinations, it is a leadership question before it is a compliance one.

National tourism organisations sit upstream of how a country is discovered, recommended and chosen. As that work moves through AI systems, the obligations of the Act follow it. Readiness is not a legal afterthought. It is a measure of whether leadership understands the tools it now depends on.

Unacceptable risk
Practices the Act prohibits outright, including manipulative and social-scoring uses. Off the table.
High risk
Permitted with documented risk management, human oversight and transparency obligations.
Limited / minimal
The majority of destination uses, carrying transparency duties and good-practice expectations.
The readiness assessment

Fifteen statements across five dimensions. Answer honestly. The result is for your own preparation, and a version is collated, without attribution, to frame the room's starting point.

0 of 15 answeredResult pending
01Governance and accountability
A named individual is accountable for AI use across our organisation.
We maintain a current inventory of the AI systems we deploy or procure.
AI decisions of consequence are subject to meaningful human review.
02Transparency and disclosure
We disclose to visitors when they are interacting with an AI system.
We can explain, in plain language, how our key AI tools reach their outputs.
Published content distinguishes AI-generated material where it matters.
03Risk and classification
We have assessed which of our AI uses fall under the Act's risk tiers.
We avoid prohibited practices, including manipulative and social-scoring uses.
High-risk uses, where present, have documented risk management in place.
04Data and rights
We have a lawful basis and a clear consent path for data feeding our AI.
Training and prompt data is sourced and documented defensibly.
Visitors can contest or correct AI-influenced decisions about them.
05Capability and procurement
Our teams hold a baseline AI literacy appropriate to their roles.
Transparency, liability and audit clauses sit in our vendor contracts.
We monitor regulatory change and update practice on a set cadence.
Answer all fifteen statements to reveal your readiness band.